Company Overview:
A1 Equipment is a London-based e-commerce business specialising in high-quality popcorn machines and fun food supplies for events, cinemas, and entertainment venues. Upon initial review, key challenges included inaccurate conversion tracking and a lower-than-required Return on Ad Spend (ROAS), which limited growth opportunities.

Key Achievements:

- Conversion Tracking Overhaul: We corrected the conversion tracking setup, ensuring accurate data collection for better reporting and campaign optimisation.

- Google, Meta & LinkedIn Ads Optimisation: Through strategic adjustments and tailored campaigns, we boosted the ROAS from 5x to a consistent 12x—far exceeding the industry average.

- Revenue Generation: With the improved ROAS, A1 Equipment were able to increase their marketing budget, generating over £1 million in sales.

Conclusion:
By leveraging JPR Marketing’s expertise in PPC management, A1 Equipment saw substantial improvements in data accuracy, ROAS, and overall revenue. If you’d like to achieve similar results for your business, get in touch for a free, no-obligation consultation today.