Company Overview:
Home Instead is a leading home-care provider for the elderly across the UK. Specialising in personalised care, Home Instead helps seniors maintain their independence and enjoy a high quality of life in the comfort of their own homes. Multiple branches of Home Instead have partnered with us to help recruit new care professionals and find new clients in need of services.

Key Achievements:

- Optimisation of Accounts:
Upon reviewing the Google Ads accounts, we identified several areas for improvement. Many accounts relied heavily on Search campaigns, without fully utilising Performance Max strategies. By optimising the accounts and incorporating this feature, we increased campaign efficiency and effectiveness.

- Targeted Advertising:
We also discovered that many leads were coming from outside the targeted areas. To resolve this, we refocused each campaign to target specific postcodes, ensuring that advertising funds were used effectively and no budget was wasted on irrelevant areas.

- Lead Generation:
By implementing the above strategies and refining the campaigns further, we’ve been able to consistently generate hundreds of high-quality leads per month for Home Instead, both for client acquisition and recruitment of care professionals.

Conclusion:
Our work with Home Instead demonstrates the significant improvements that can be achieved when Google Ads campaigns are managed by a professional agency. If you’d like to see similar results for your business, reach out for a free, no-obligation consultation today.